R/GA: Asian Voices

A rebranding for R/GA’s Asian Culture Collective, with mission to empower, encourage, and embrace what makes us but unified and different.

During my internship at R/GA, I was welcomed into the communtiy and led the rebranding of R/GAsians into Asian Voices. As the sole designer on the project, I collaborated with a copywriter and community leadership to craft a new brand book and presented Asian Voices as a bold communtity, welcoming and amplifying the Asian voices at R/GA. The new brand has been fully launched and recognized throughout the global agency!

Sole Designer, Team
6 weeks, 2021
Branding, Graphic Design



Brand Presentation
Hype Video by Peter Weon