Too Bad, I’m Voting

A campaign empowering rebellious youths to stand against suppression by getting out to vote.

Too Bad, I’m Voting is a student voting campaign project in partnership with Studentvote.org for the November Elections of 2020. Complete with a campaign video, social media, and merchandise, I designed a campaign system to empower young voters to rebel loudly against voter suppression by bridging the voter supression with suppression from superiors that tell them they don’t deserve to have a voice in the real world.

Individual Project
4 weeks, 2020
Branding, Art Direction, Motion

Audience

The “TOO BAD, I’M VOTING” campaign targets all young voters ages 18-20 who are in a rebellious “coming of age” phase as they become more independent now that they are legal adults.

As they search for their own unique voices in the real world, these youths tend to act out against those who tell them they can’t do or be. As voter suppression is a growing and prominent issue, this campaign uses this dissuading voice to rally these youths as the 37% of the eligible voting population, to unleash their powerful and disruptive voices and vote.

Visual System

This grunge visual system reflects the contrast of order and chaos, resembling the clashing voices of youth and suppression.

By mixing the fonts, the blackletter, which is often associated with gothic designs, heavy metal, and even rap, suggests a hint of rebellion amidst an otherwise orderly typeface.

Wordmark/Slogan

Campaign Video

The “Too Bad, I’m Voting” campaign video is a conversation between two voices, the suppressed and the suppressing.

This is represented through the black white and red contrast, left aligned text overlapped with large graffiti, clean backgrounds and text intrurupted by full screen chaotic film and photography, and most importantly, a clean sans serif mixed with a gothic blackletter.

Contrast between colors, flashing between live action add to the spirit of rebellion throughout the video. The video ends by owning the strength and power of being of being a rebel, activating our youth as the very people who should be using their voices.

Social Media

Merchandise

Unconventional campaign merchandise celebrates the rights of turning 18.

With the grunge style of my audience, unconventional items celebrate the legal rights earned after turning 18. The goal of these items are not to encourage vandalism but to use their voices to fight for the right causes and to take advantage of their new privileges like voting.