Lunar Gala 2021: Collectiva

Exploring interconnectivity in communities through elevated branding and design.

Lunar Gala, Carnegie Mellon University’s student run fashion show, presents COLLECTIVA. COLLECTIVA imagines a community where everyone is significant and remembered in it’s creation.

In 2021, I was on LG’s Print Team, responsible for branding the show and producing all social media and print promotion assets for the show. I worked closely with the motion team to establish a brand revolving around intricate 3D creations that emulate the unique spirit of each fashion line.

Print Team
5-6 Months, 2021
Branding, Graphic Design

︎︎︎COLLECTIVA Web Experience
︎︎︎Lunar Gala Website

COLLECTIVA’s brand is built around a superstructure- created to represent all forms, or lines, coming together as a complex and dynamic community. 

With these forms and typefaces being the focus of our brand, we designed a beautiful system with typefaces that highlight the intersectionof high fashion and grandiose structure of COLLECTIVA’s community and colors that radiate individuality and complexity. 

Uniquely, our social media system told a story of three phases of creation- blueprint, build, and render. Posts were released in these three waves over three weeks to demonstrate the gradual creation of the superstructure.

We worked with the full Creative Team to carry COLLECTIVA design system  through web, print, social media, and show merchandise.